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Introducing the America First Innovation Center

Lobby Hours: Monday - Saturday 10:00 am to 9:00 pm

Explore cutting-edge financial technologies, and help shape the future of your credit union

The Innovation Center is an entirely new banking experience. Designed to be part branch, part learning workshop, and part tech playground, it's a unique space where America First members, along with the rest of the community, can get hands-on access to relevant, state-of-the-art technology and financial systems, learn about new tools and opportunities within the credit union and community, and give real-time feedback about what kind of experience they want to have with the credit union in the future.

The first thing that you'll probably notice is that the Innovation Center isn't like the other America First branches you're used to. It's been built not only to showcase cutting-edge hardware and tools, but to let you experiment with them. Of course, you can still make withdrawals and deposits, apply for loans and other services, meet with experts to discuss your financial plans and choices, and anything else you can do at a traditional branch. You'll just be doing all of that in a whole new way.

Our commitment to innovation

One of our core missions is to give our members access to the latest and greatest financial tools. And since technology is evolving faster than ever, keeping up with those changes requires flexibility, a constant attention to what's new and what's on the horizon, and the ability to react immediately to what we learn.

The Innovation Center will help us to do just that. Partnering with the developers and manufacturers of the advanced hardware and software in the Innovation Center will help us stay up to date, as well as give us insight into what new tech is in the works. And as we get feedback on what systems you all think would make banking easier, quicker, or more efficient, we'll be able to incorporate them into our branches, Online Banking, and the America First Mobile Banking app.

Why City Creek Center?

Our membership represents a diverse and dynamic range of individuals, families, and businesses, so the Innovation Center can only work like it's supposed to if it's as accessible to as many of our members as it can be. That makes City Creek Center an ideal location. Situated in downtown Salt Lake City, Utah, City Creek Center is a hub of shopping, dining, and business, and a destination for thousands of people every day.

We hope to see you soon!

The Innovation Center has been designed from the ground up to change the way we all think about and engage with financial systems & technology. We're excited to share this revolutionary experience with you, and we're eager to know what you think. The Innovation Center won't work without you, so please stop by as soon as you can to learn, play, explore, and help us determine what the future of America First Credit Union will be.